Trisha's Latest Article

Improving your Recruiting from the Gen Y Market

“Think like a millennial to recruit a millennial.” This simple statement by Sara Luther, Managing Partner of Lucas Group, is incredibly insightful and captures the essence of target marketing in, really, any market. I would only add one element. We need to not only think like millennials to recruit or […]

Leadership through Intelligent Marketing, Recruiting & Branding


Exec. Volunteering: 7 Leveraging Ideas that Make it More than a Nice Thing to Do.

Last Friday night, I found myself in the back of a chauffeured Rolls Royce, being taken out by new friends for a wonderful evening in South Beach, FL. When I asked myself how I […]

Go from Meeting with People to Meeting More Meaningfully with People.

It’s one thing to meet people, and it’s another thing to meet with people, but it’s a whole other ball game when you can meet meaningfully with people. I was reminded of this a couple of weeks ago when I was getting an annual physical. I’ve been going to the […]

10 Step Mktg. Checklist

Take your eye off the calendar for a second and then look again. We’re in the 2nd quarter! If you’re like me, your first question is, “Where has the time gone?” Then the really troublesome questions start when you start projecting what that means: “Have we made at least […]

Markets that are Making It

We’ve recently been officially informed that our nation came out of the longest recession since WWII a year ago, June. Although, it would seem that many of us–including the economists who measure these things–were presumably too much in a tail spin to know it at the time. No matter. […]