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Leadership through Intelligent Marketing, Recruiting & Branding
Dec. 2013                                                                                                          Vol. XXVI
In Touch!

Recruiting Corner…
Did you know…A Rutgers survey from earlier this year found that only one-fifth of those who graduated from college since 2006 expect greater success than their parents. Little more than half were working full time. Just one in five said their job put them on a career path!
How would you turn these findings into a meaningful career conversation?
What recruiting markets would you like to get smarter about?sharp-dressed-man.jpg


Lean in/Lean On

We do a lot of work with clients who want to capitalize on the Professional Women’s market. One of the most exciting developments we’ve heard lately is outgoing Boston Mayor Thomas Menino’s drive to be the first city to close the gender-pay gap completely for women. So far nearly 50 companies have signed on to commit to do so. As President and CEO of Pax World Management, Joe Keefe, said at a recent seminar on Gender Balance hosted by The Bulfinch Group, we must “lean on companies to get them to change.” Way to lean, Mayor! 

What Clients Say…

“(Gg’s) given me a lot of great direction that I wouldn’t have though of and the 90-Day Plan is keeping me focused. I think it’s going to pay off in spades.” – Lori T., Financial Representative                              

Custom Gg Research Can Be YOURS!
Report Covers
Let us help you get more informed about your market opportunities this year and work with you to strategize the best way to OWN your markets!


We hope 2013 has been a great year for you!


In the past year, we’ve been privileged to help our clients improve their knowledge and hone their skills in dozens of markets ranging from Generation Y to LBGT to Nurse Practitioners to Anesthesiologists and many in between.


Here are just a few of the findings that our clients are now turning into tactical opportunities:


- Immigrants are more than twice as likely to start new businesses than native born Americans.


- The Physicians Assistants profession is one of the fastest expanding professions. By 2020, there will be between 137,000-173,000 PAs working in the U.S.


The vast majority of LGBT’s (88%) have never had a financial professional contact them about LGBT financial planning!


For more information on our work in target research and strategic planning in target markets of interest to you, please contact Trisha at 978-914-6609.


Visit Our NEW Website!


Not only the graphics new and the site easier to navigate, we’ve also included complimentary, client-proven tools, which we’ll be adding to occasionally, Case Studies and an interactive “What’s Your Story?” section. Tell us your story; what markets you’re interested in and why and we’ll offer you a complimentary discussion on how to go about accessing them. Click here to visit now!

Marketing Corner: Affordable Care Act
Did you know that Nurse Practitioners need to transition to a Doctor of Nursing Practice degree (DNP) by 2015? Health Care is changing in leaps and bounds by the Affordable Care Act and other developments.
As a specialist in financial services, this is important information for us to know in our markets of choice.
For a custom report for only $185 on how recent developments in Health Care are impacting YOUR market of choice, contact Gg at 978-914-6609.  

“Ggood” Deed Indeed!
In addition, to serving clients in the financial services industry, Trisha continues to lead the non-profit Sailing Heals, which takes cancer patients and caregivers on beautiful boats for days of respite. This year we hosted nearly 400 VIP guests, including dozens of survivors of the Boston tragedy last April and received the prestigious “one hundred” award from Mass General Hospital. For more on our mission or to look into sponsorship opportunities, click here: Sailing Heals.  
The Heart of the Matter
As the world honors the life and work of the great leader Nelson Mandela, it’s instructive to note that one of his guiding principals is a fundamental of relationship marketing:
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
We look forward to helping you get to the heart of the matter with your marketing, recruiting and branding goals in the New Year.
Cheers for the holiday and best wishes for health and success in 2014!
Trisha Gallagher Boisvert, Principal
The Gallagher Group
5 Winchester St. 
Bradford, MA 01835